New Technology in Do You Know the 70s Crossword Clue

Clued in

In Monday's puzzle, BRA was the respond to the clue "Undergarment with cups."

Credit... Olivia de Salve Villedieu for The New York Times

This is Clued In, a column that will give you insight into some of the New York Times Crossword clues and answers.

BRA has been used in 321 New York Times crossword puzzles, according to XWordInfo. Information technology starting time appeared as an entry in 1943 with the clue "Italian city, 28 miles south of Turin" and has been clued several other ways, including "lingerie detail," "bosom companion" and "stagewear for Madonna." The clues for BRA accept evolved over time, moving away from puns about back up and nods to lingerie and toward clues like "Nursing ____" and "Item said to have been burned in protest, in one case." Most recently, BRA appeared in the Monday puzzle, constructed by Sam Acker.

Bras have a layered history when it comes to the New York Times Crossword. "In the '40s and '50s, the clues were mostly to an Italian urban center," said Tracy Bennett, an associate puzzle editor at The Times. There are a couple of others from that era cluing BRA equally a "lady'due south garment" or "undergarment." Just almost of the before puzzles avoided it, she added. That shifted in the '60s and '70s, though. About xc per centum of the BRA clues from that time focused on bikini or swimsuit references.

"It's like nosotros went from avoiding the unmentionable to applying the male gaze enthusiastically," Ms. Bennett said. Attitudes accept since changed. "In the last decade, there seems to be a witting effort to remove the male gaze and also but diversify references," she said. "And so nosotros see sports bras and nursing bras in the clues, for case."

Bras as nosotros know them have been effectually for more than a century. "Historically, the undergarment industry has been far more than adept at interacting and listening to consumers than the garment-focused sectors of way production," said Deirdre Clemente, a way historian and associate professor at the University of Nevada, Las Vegas. Since the early 1920s, women were extremely involved in the production of bras and undergarments, equally partners — normally with their husbands — in firms and as designers, she added. "Unlike garment making in the 1920s, undergarment production was non a acme-downwards, male-dominated manufacture."

Bra development has been tied to the development of production methods and capacities, Ms. Clemente said, merely "versions of bras have been around since aboriginal times."

The primeval "chest supporter" patent in the United States was issued in 1863 to Luman Fifty. Chapman, a corsetiere, or person who makes and fits corsets, according to Jane Farrell-Brook, co-author of "Uplift: The Bra in America." Between 1863 and 1969, hundreds of like patents were issued in the United states of america, she said in an interview.

During World War II, uniforms, tents and other military items were in loftier demand, so many consumer material products became deficient, Ms. Farrell-Beck said. In addition, large quantities of metal and rubber were required for airplanes, tanks and battleships. "Bras in the 1940s had to adapt to fabric limitations imposed during the years of World War Ii," Ms. Farrell-Beck said. They had very little elastic and weren't very glamorous, she added. Once the war was over, wiring became bachelor once again, leading to the advent of strapless bras. "Newly developed synthetic materials, such equally spandex, made bras more comfortable," Ms. Farrell-Beck said. "Color and detail went into the newer styles; cream, and later fiberfill, gave padded bras their oomph."

In 1983, a wife and husband duo, Valeria and Ugo Campello, founded Cosabella, an Italian lingerie visitor. Their son, Guido Campello, who is now the co-C.Due east.O. of the company, said it was his female parent'south dream to "bring colour" to the lingerie industry. "She wanted to move across the black, white and beige lingerie she had in her top drawer," he said.

The history of bra pattern "intrinsically connects the social history of women, female empowerment, style evolution and advancements in material innovation and applied science," said Pascale Guéraçague, the master design officer of CUUP, a bra and underwear company founded in 2017.

Bras in all forms have get cultural staples, but the anti-bra move has a place in today's lodge, likewise. "A woman's option to wear or not wear a bra is much more acceptable these days," said Ra'el Cohen, co-founder and master creative officer of lingerie company ThirdLove.

"I love any consumer-driven motility in which women pick and cull what they put on their bodies," Ms. Clemente said. "In this mail service-pandemic cultural moment and our culture'southward proclivity for comfort, the no-bra movement has some serious staying power."

"I chose BRA considering it worked the best in that part of the grid. I needed something that fit the blueprint of B <consonant> <vowel> without it being an acronym or forced abbreviation. Evidently BRA is an abbreviation itself, but it is certainly more common in everyday language compared to 'brassiere,' so it was fill in the management of a cleaner filigree."

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Source: https://www.nytimes.com/2022/03/11/crosswords/bra-crossword-puzzle-history.html

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